I’m a Senior Design Lead at IDEO.org, where I help mission-driven organizations translate complex ideas into brands, services, and stories that foster joy and belonging.

I was born in Colombia to an Iranian artist and an American English teacher. Besides breeding an interesting identity crisis, my upbringing rooted me in two languages (English and Spanish) and two other languages (images and words).

As Senior Design Lead at IDEO.org, I lead multidisciplinary teams (read: engineers, designers, anthropologists) in designing brands, services, and experiences that foster joy, clarity, and belonging. Some of my projects include an impact report that doesn’t look the part, a justice reform brand that unites left and right, and toolkit to design more inclusive services for migrants in Latin America.

Before stepping into my current role, I led IDEO.org’s editorial strategy—ghostwriting for executives, launching our first newsletter (now at 35K+ readers), and positioning the brand as a leader in design for impact. Prior to that, I cut my teeth as a copywriter at a startup called The Grommet where I wrote video and website content for over 250 product launches, about everything from sleep lamps to soil sensors.