Float is the first ever social impact bank account. Users can save money in the app, help fund water and sanitation projects, then take out their money any time. The entire experience is grounded in joy, trust, and transparency. I worked on everything from the UX copy to the tone of voice. We challenged ourselves to make banking feel fun and frictionless. Learn more here.
Water.org x IDEO.org
Content Lead
Each milestone unlocks a real story of impact or an insight that sparks curiosity. They evoke that feeling of cracking open a fortune cookie or uncovering a popsicle stick joke—teaching them something new about the water crisis, global rituals surrounding water, or fun scientific facts about the nature of water itself.
